VALUE MERCHANTS - DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS MARKETS

VALUE MERCHANTS - DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS MARKETS

JAMES C. ANDERSON - NIRMALYA KUMAR - JAMES A. NARUS

Preço:

30,20€ 33,55€ [Entrega Imediata]
10% de desconto

ISBN: 9781422103357

Editora: HARVARD BUSINESS SCHOLL PRESS DISTR. MC GRAW HILL

Sinopse