VALUE MERCHANTS - DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS MARKETS

VALUE MERCHANTS - DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS MARKETS

JAMES C. ANDERSON - NIRMALYA KUMAR - JAMES A. NARUS

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33,55€ [Entrega Imediata] Info de entrega

Gestão Marketing

ISBN: 9781422103357

Editora: HARVARD BUSINESS SCHOLL PRESS DISTR. MC GRAW HILL

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