BUILT TO LAST - SUCCESSFUL HABITS OF VISIONARY COMPANIES

JIM COLLINS

Preço:

27,50€ [Entrega sob Orçamento]

Gestão Marketing

ISBN: 9781844135844

Editora: PENGUIN

Sinopse

'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'