BLEU OCEAN STRATEGY - HOE TO CREATE UNCONSTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

BLEU OCEAN STRATEGY - HOE TO CREATE UNCONSTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

W CHAN KIM / RENEE MAUBORGNE

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ISBN: 9781591396192

Editora: HARVARD BUSINESS SCHOOL PRESS - MCGRAW HILL

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