Livraria Boa Leitura

A mostrar 97-144 livros

MARKETING E COMUNICACAO - DESAFIOS DA GLOBALIZACAO VOL 1

10%

MARKETING E COMUNICACAO - DESAFIOS DA GLOBALIZACAO VOL 1

de ANA OLIVEIRA BRUCHADO / JOAQUIM CAETANO

20,60€
~~22,89€~~

GLOBAL MARKETING 3rd edition

GLOBAL MARKETING 3rd edition

de GILLESPIE HENNESSEY

73,00€

ON MARKETING PLANNING - understanding marketing plans and strategy

ON MARKETING PLANNING - understanding marketing plans and strategy

de MALCOLM McDONALD

27,00€

PESQUISA DE MARKETING UMA ORIENTAÇÃO APLICADA

PESQUISA DE MARKETING UMA ORIENTAÇÃO APLICADA

de NARESH K. MALHOTRA

63,60€

PORQUE E QUE O MARKETING E SEXY E INTELIGENTE?

10%

PORQUE E QUE O MARKETING E SEXY E INTELIGENTE?

de FERNANDO RODRIGUES / JULIEN DIOGO / VASCO JORGE

17,91€
~~19,90€~~

MARKETING INTERNO E COMUNICACAO - O IMPACTO DA UTILIZACAO DE NOVAS TECNOLOGIAS NAS PME S

10%

MARKETING INTERNO E COMUNICACAO - O IMPACTO DA UTILIZACAO DE NOVAS TECNOLOGIAS NAS PME S

de JORGE REMONDES

17,91€
~~19,90€~~

GLOBAL MARKETING 7th edition

GLOBAL MARKETING 7th edition

de WARREN J. KEEGAN / MARK C. GREEN

56,60€

PROMOCAO DE VENDAS E COMUNICACAO DE PRECOS

10%

PROMOCAO DE VENDAS E COMUNICACAO DE PRECOS

de PEDRO QUELHAS BRITO

18,00€
~~20,00€~~

COMPETITIVE BRANDING - WINNING IN THE MARKET PLACE WITH BRANDS

COMPETITIVE BRANDING - WINNING IN THE MARKET PLACE WITH BRANDS

de TORSTEN H. NILSON

37,78€

MARKETING PESSOAL 100 DICAS PARA VALORIZAR A SUA IMAGEM

MARKETING PESSOAL 100 DICAS PARA VALORIZAR A SUA IMAGEM

17,00€

ADMINISTRACAO DE MARKETING 10ª EDICAO

ADMINISTRACAO DE MARKETING 10ª EDICAO

de PHILIP KOTLER

48,50€

MARKETING AESTHETICS - THE STATEGIC MANAGEMENT OF BRANDS IDENTITY AND IMAGE

MARKETING AESTHETICS - THE STATEGIC MANAGEMENT OF BRANDS IDENTITY AND IMAGE

de BERND SCHMITT / ALEX SIMONSON / TOM PETERS

47,00€

HOW CUSTOMERS THINK

HOW CUSTOMERS THINK

de GERALD ZALTMAN

40,88€

BUILDING MODELS FOR MARKETING DECISIONS

BUILDING MODELS FOR MARKETING DECISIONS

de PETER S. H. LEEFLANG / DICK R. WITTINK / MICHEL WEDEL / NAERT

68,42€

HOW TO PLAN ADVERTISING - EDITED BY ALAN COOPER

HOW TO PLAN ADVERTISING - EDITED BY ALAN COOPER

58,42€

MARKETING RESEARCH METHODOOGICAL FOUNDATIONS

MARKETING RESEARCH METHODOOGICAL FOUNDATIONS

de GILBERT CHRCHILL / DAWN IACOBUCCI

130,00€

PRINCIPIOS DE MARKETING GLOBAL

PRINCIPIOS DE MARKETING GLOBAL

de WARREN J. KEEGAN / MARK C. GREEN

65,00€

ARE YOU READY? - GERACAO MARKETING

10%

ARE YOU READY? - GERACAO MARKETING

de SOLANGE RIBEIRO

8,96€
~~9,95€~~

PRINCIPIOS DE MARKETING

10%

PRINCIPIOS DE MARKETING

de PHILIP KOTLER / GARY ARMSTRONG

36,86€
~~40,95€~~

REBRANDING - COMO APROXIMAR UMA MARCA DO CONSUMIDOR

10%

REBRANDING - COMO APROXIMAR UMA MARCA DO CONSUMIDOR

de MARTA PIMENTEL

12,96€
~~14,40€~~

MARKETING NA INTERNET E NOS MEIOS DIGITAIS INTERACTIVOS

10%

MARKETING NA INTERNET E NOS MEIOS DIGITAIS INTERACTIVOS

de ALVARO GOMEZ VIEITES - MANUEL VELOSO ESPINEIRA

16,07€
~~17,85€~~

MARKETING RELACIONAL NA BANCA - A FIDELIZACAO E A VENDA CRUZADA

10%

MARKETING RELACIONAL NA BANCA - A FIDELIZACAO E A VENDA CRUZADA

de EDUARDO FERREIRA MARTINS

15,30€
~~17,00€~~

ARTE DE VENDER COM A PNL

10%

ARTE DE VENDER COM A PNL

de HARGREAVES, CARLOS

15,34€
~~17,04€~~

BUSINESS MARKETING - CONNECTING STRATEGY RELATIONSHIPS AND LEARNING

10%

BUSINESS MARKETING - CONNECTING STRATEGY RELATIONSHIPS AND LEARNING

de ROBERT DWYER / TANNER

49,93€
~~55,48€~~

TIPS & TRAPS FOR MARKETING YOUR BUSINESS - MARKETING BEST PRACTICES TO DRIVE SALES & PROFITS

10%

TIPS & TRAPS FOR MARKETING YOUR BUSINESS - MARKETING BEST PRACTICES TO DRIVE SALES & PROFITS

de SCOTT COOPER / FRITZ GRUTZNER / BIRK COOPER

14,50€
~~16,11€~~

ANALYSIS FOR MARKETING PLANNING - SEVENTH EDITION

10%

ANALYSIS FOR MARKETING PLANNING - SEVENTH EDITION

de DONALD R. LEHMANN - RUSSELL S. WINER

49,93€
~~55,48€~~

SUCCESSFUL DIRECT MARKETING METHODS - EIGHT EDITION - INTERACTIVE DATABASE AND CUSTOMER MARKETING FOR THE MULTICHANNEL COMMUNICATIONS AGE

10%

SUCCESSFUL DIRECT MARKETING METHODS - EIGHT EDITION - INTERACTIVE DATABASE AND CUSTOMER MARKETING FOR THE MULTICHANNEL COMMUNICATIONS AGE

de BOB STONE - RON JACOBS

47,21€
~~52,45€~~

STARTUP GUIDE TO GUERRILHA MARKETING - A SIMPLE BATTLE PLAN FOR FIRST TIME MARKETERS

10%

STARTUP GUIDE TO GUERRILHA MARKETING - A SIMPLE BATTLE PLAN FOR FIRST TIME MARKETERS

de JAY AND JEANNIE LEVINSON`S

17,22€
~~19,13€~~

CONTEMPORARY ADVERTISING

10%

CONTEMPORARY ADVERTISING

de WILLIAM F. ARENS / MICHAEL F. WEIGOLD

49,03€
~~54,48€~~

STRATEGIC MARKETING 8TH ED.

10%

STRATEGIC MARKETING 8TH ED.

de DAVID W. CRAVENS / NIGEL F. PIERCY

48,11€
~~53,46€~~

SERVICES MARKETING - INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 4TH EDITION

10%

SERVICES MARKETING - INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 4TH EDITION

de VALARIUE ZEITHAML / MARY BITNER / DWAYNE GREMLER

42,66€
~~47,40€~~

BUSINESS MARKETING - CONNECTING STRATEGY RELATIONSHIPS AND LEARNING

10%

BUSINESS MARKETING - CONNECTING STRATEGY RELATIONSHIPS AND LEARNING

de ROBERT DWAYER / JOHN TANNER

37,80€
~~42,00€~~

INVESTIGACION DE MERCADOS - UN ENFOQUE APLICADO

10%

INVESTIGACION DE MERCADOS - UN ENFOQUE APLICADO

de THOMAS C. KINNEAR Y JAMES R. TAYLOR

38,94€
~~43,27€~~

TECNICA E ESTETICA NA PUBLICIDADE

TECNICA E ESTETICA NA PUBLICIDADE

de FERNANDO PEIXOTO

15,90€

COMPRE ESTE PORQUE... - VAI SABER COMO FAZER DA SUA MARCA A PREFERIDA DOS CONSUMIDORES

COMPRE ESTE PORQUE... - VAI SABER COMO FAZER DA SUA MARCA A PREFERIDA DOS CONSUMIDORES

de HENRIQUE AGOSTINHO

14,90€

X MARKETING

de HORTINHA, JOAQUIM

22,00€

MARKETING FINANCEIRO - GESTAO MARKETING PARA INSTITUICOES FINANCEIRAS

MARKETING FINANCEIRO - GESTAO MARKETING PARA INSTITUICOES FINANCEIRAS

de BADOC, MICHEL

29,00€

PRINCIPIOS DE MARKETING INTERNACIONAL CAMPEOES PORTUGUESES NO ESTRANGEIRO

10%

PRINCIPIOS DE MARKETING INTERNACIONAL CAMPEOES PORTUGUESES NO ESTRANGEIRO

de ALVARO LOPES DIAS

17,96€
~~19,95€~~

WEB MARKETING PRATICO

10%

WEB MARKETING PRATICO

de LUIS MARTINS

14,99€
~~16,65€~~

MARKETING DAS ARTES EM DIRECTO

10%

MARKETING DAS ARTES EM DIRECTO

de RITA CURVELO

18,90€
~~21,00€~~

PLANO DE MARKETING 3º EDICAO

10%

PLANO DE MARKETING 3º EDICAO

de JOHN WESTWOOD

0,00€
~~0,00€~~

MARKETING DE SERVICOS PUBLICOS - CASOS DE ESTUDO

10%

MARKETING DE SERVICOS PUBLICOS - CASOS DE ESTUDO

de JOAO F. PROENCA

24,08€
~~26,75€~~

MARKETING PARA EMPREENDEDORES

10%

MARKETING PARA EMPREENDEDORES

de NELSON COSTA

32,49€
~~36,10€~~

MARKETING FARMACEUTICO

10%

MARKETING FARMACEUTICO

de FERNANDO ITALIANI

19,49€
~~21,66€~~

MARKETING INTERNACIONAL

10%

MARKETING INTERNACIONAL

de EDMIR KUAZAQUI

25,92€
~~28,80€~~

GATORADE PRIMEIRO LUGAR NA SUA SEDE

10%

GATORADE PRIMEIRO LUGAR NA SUA SEDE

de DARREN ROVELL

25,92€
~~28,80€~~

MARKETING E FORMACAO DE EXECUTIVOS

10%

MARKETING E FORMACAO DE EXECUTIVOS

de JOSE GASALLA

23,82€
~~26,47€~~

ESTRATEGIAS DE MARKETING colectanea de casos portugueses

10%

ESTRATEGIAS DE MARKETING colectanea de casos portugueses

de PEDRO CELESTE

16,20€
~~18,00€~~

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